By: Dan Miller


If you breathe and live in America, you have probably been approached by someone in an attempt to get you into a multilevel marketing company. You know the routine. Buy this stuff, describe it to three of your friends, who incidentally will beg you for it because this is the revolutionary pill everyone has been waiting for, and in 6 months you will be making $20,000 a month and never have to work again. Now, I know many people are looking for ways to be more in control of their lives and time and MLM offers that. But just as there are a lot of mismatches in regular jobs, there are many mismatches in the MLM arena. And here’s the primary reason: Most multilevel marketing companies are promoting a fundamental falsehood, namely, that anyone can be a great salesperson; they just need the right tapes or coaching. That is absolutely false. Most people will never be good enough at selling to make a living at it, especially the nose-to-nose selling required in MLM. And no, don’t tell me now it can be done on the Internet. To succeed in MLM you need to be able to connect with people and have an ability to handle rejection. Most people don’t.

The success of the few comes at the expense of all the other people, the people who waste their time and money pursuing a goal they can never reach. And that’s my problem with 99% of multilevel companies. You are encouraged to make money on your ability to use other people. Selling is an honorable profession. If you can sell you can provide a valuable service to your customers, taking advantage of no one in the process. Be cautious of companies that provide one solution to everyone’s dreams. Have you been interviewed as a reasonable candidate for what is required, or have you just been recruited as one more number in someone else’s “downline?” If you are building your own MLM business, would you hire Uncle Fred as a salesman if you had to pay him?

If you are involved with a MLM company, make sure you are doing it with the same integrity you would expect from any other business.

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