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HOW TO GET YOUR GREAT PRODUCT ON TV
For a chance to get your innovative product on TV, log on to www.makemillionsontv.com. The web site, run by Inventor’s Universe, is looking for products it can sponsor with direct-response TV and infomercials. For a submission package, call (404) 879-5300, option 3. Keep in mind, most people put too much emphasis on developing their product or idea, and not enough on Marketing. If you have a new invention:
2% of your challenge – Protecting your Idea (Patent, Trademark, Copyright)
8% of your challenge – Is it a valid idea or product?
90% of your challenge – What is your Marketing Plan?
Most people spend too much initial time, energy and money protecting their idea rather than selling or marketing it.
From “48 Days To Creative Income”…..Page 65……….Sales & Marketing Essentials
Interesting Note: Steven Spielberg once said, “Good ideas are only given to you for a limited amount of time. If you don’t act on them, they belong to someone else.”
You may want to pick up a copy of “Why Didn’t I Think of That?: Bizarre Origins of Ingenious Inventions We Couldn’t Live Without” (by Allyn Freeman and Bob Golden) It tells the stories behind 50 everyday inventions like Liquid Paper, Kitty Litter, Tupperware, S.O.S. pads, Velcro and The Club. It details how each inventor came up with, developed and introduced his/her idea
Free Invention Kit
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