By: Dan Miller


As the economy continues to sputter and jobs are still not plentiful, more people are using creative approaches to get noticed. But is getting noticed the same as making a good impression?
One of the oldest approaches that we are seeing on the rise is to send a resume in a shoe, with a note about hoping to get your foot in the door. A recent candidate sent a photo of a field mowed with words indicating his interest in a job with Southwest Airline. That company also recently received a bag of fortune cookies where each one had a message about the applicant’s attributes. I once interviewed for a professional selling position – they interviewed 64 people over two days. 63 guys had on dark suits and one wore a pink sport coat. Yep, that was me and I did get the job.

But can the creative approach backfire? Certainly, if it’s in poor taste or does not fit the company’s culture. In creative fields like advertising and marketing, unique job-search methods may be effective in getting an interview. I once had a client who had been fired from his position with good cause but wanted another job in media marketing. He sent his resume out wrapped around an ear of corn – and then did a take off in the attached comments. “Aw, shucks, I’m sure you think this is corny, but just give me your ear for a few moments,” etc. You get the message. It was very effective and he had immediate opportunities. Doing that for an accounting position would likely get the door slammed in your face.

I believe this is a time to be creative – but be careful about being tacky. I read recently of a candidate who handcuffed himself to the interviewer’s desk. Another brought two bodyguards with him to the interview. No one is going to want these guys on their team.

Be creative in making yourself stand out in positive ways. What if you offered to work for free on a trial basis? That’s the first approach used by Napoleon Hill as related in “Think and Grow Rich.” He went on to work for the most powerful men of that day and made millions in the process. Send a thank you note immediately after the interview. Avoid the resume blunders in the humor section below.

Other tips in 48 Days To The Work You Love:


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