By: Dan Miller

Remember this line, delivered by the little old cranky lady? It’s not enough to have a great product. There are lots of wonderful products that you will never hear of – because the inventor or owner doesn’t understand the necessity of great sales copy. Companies spend millions coming up with one little memorable line – like “Where’s the beef?” or “You deserve a break today!”

My own title, “48 Days To The Work You Love” is about a sixth generation title. I first called it Career/Life Planning, then Career/Life Planning 101, and then made changes from there until I discovered that 48 Days got people’s attention.

If you have a product but have not had people beating a path to your door, check out Yanik Silver’s Instant Sales Letters:

I have been using this system myself and am amazed at the ease of creating some powerful sales copy.


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