“See” the opportunity
By: Dan Miller

While registering his car in Miami, Louie Di Raimondo
spotted a hot dog vendor and bought a dog. Then
he saw a “For Sale” sign hanging on the cart. On
impulse, he bought it for $1500 and set up his own
business. But in his hurry to get up and running, Di
Raimondo forgot to remove the “For Sale” sign. The
first day, he sold more than 100 hot dogs, but what
intrigued him the most was the number of people
asking if they could buy his cart.

Today, Di Raimondo sells more than 4,000 carts a
year out of a Miami showroom. He now has flower
carts, pretzel carts, and coffee carts in addition to
the original hot dog stands and generates more than
$30 million annually in company sales.

Sometimes the opportunity is right in front of us -- if
we have our "eyes" open.


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